Atento, a provider of customer relationship management solutions in Latin America, said it has signed a strategic partnership and the acquisition of a minority stake at Keepcon, a provider of technology-based automated customer experience management. Financial terms of the deal were not disclosed.
Atento said the addition of Keepcon will expand the artificial intelligence and automatization capabilities of Atento’s omnichannel platform. The announcement is aligned with the launch of Atento Digital, a newly created global business unit integrating all of Atento’s digital assets. Digital services comprised 6% of Atento’s total revenue last year, and the company expected the launch of Atento Digital and the partnership with Keepcon to drive incremental digital services growth in 2017.